Toyota Trademarks S-FR, Supra For Real?

On May 28, 2015 Toyota filed the trademark S-FR with the USPTO to be used for "automobiles and structural parts thereof" according to Autoguides Stephen Elmer. While its all but guaranteed that the S-FR will be another Toyota sportscar, the...

Toyota Speaks, Supra FT-1 Exists...

One stunning concept and a year of defining silence later, Toyota finally has something new to say about the FT-1 project. It EXISTS... During the Geneva show, Toyota Europe vice-president and product planning chief Karl Schlicht said that...

Supra FT1 TRD?

You might of heard, Toyota wants to make its passenger cars more attractive to a younger clientele, their strategy, TRD. Toyota has seen good success at lowering the ages while simultaneously increasing their profit margins on TRD Pro editions...

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