Supra FT1 TRD?

You might of heard, Toyota wants to make its passenger cars more attractive to a younger clientele, their strategy, TRD. Toyota has seen good success at lowering the ages while simultaneously increasing their profit margins on TRD Pro editions...

More Hybrid FT-1 Signals?

Bloomberg provided the 'story' we'll fill in the gaps. A relative fluff piece that confirms yet again the two companies are working on something, together, somewhere. Cool story right. While the analysis is vapid there are dots hiding between...

Toyota showcases its vision of a safer driving future

Toyota hosted an advanced safety seminar to show off its vision of a safer driving future ahead of the Intelligent Transportation System World Congress in Detroit. Toyota's goal is to achieve zero traffic fatalities. Apparently, 1 in 10 deaths are...

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