Ok so there are two veins of thought currently on where and what the FT-1 will mean to the rest of Toyota's lineup, and more importantly how it will compete in the market.
The first train is that the Supra will be a direct competitor at the top of the range for the likes of Nissans GT-R and Hondas upcoming NSX. Accordingly pricing would hover in the $90-110K range.
The second train of thought is that the FT-1 could be a true Supra reincarnate. The Original Supra was priced in the $30-50K range meaning (factoring in inflation of course) if the FT-1 was a true Supra successor we would see an MSRP range of $50-70K.
Personally I think Toyota would be brilliant to price the FT-1 Supra in the $50-70K range for the simple reason of undercutting. However being priced in the $50-70K Range also brings the Corvette Stingray and Jaguar F-Type into the Equation....
if it's priced in the 100k range and branded as a supra i think it'd be a tough sell. by the time the supra comes out a new gt-r will prob have come out presumably with much improved performance. and if the new nsx is in the same price range it'd be even worse for the supra as the nsx is perceived more as a semi-exotic, not so with the supra. brand it as a lexus, with performance to match and the prospects improve slightly.
I think the 50-70k marker is where they'll end up...It's a Toyota not Lexus. Things will be watered down compared to the FT1 Concept but for the 50-70k range it would truly appear as the next gen Supra....Pricing it at 100k point would exceed many expectations unless it truly looks like the FT1 and brings all the goodies and a monster heart and for that price you might as well give the car another name.
I would guess that the Supra FT1 will be priced on the higher end of the range we are talking about. I am guessing a starting price of closer to $70k. Maybe like $67k. I just can't see them starting it at less than $60k. Is there going to be a lot of options with which the price will go up significantly?
I think it all depends on if they do a variation of models. If they run a "n/a" type model that should start at 45-50. Then if they have a "tt" model then start that at 60-70. Then they can add a bunch of options and start to juice the price from there.
Nonetheless, the starting point for the FT-1 was a theoretical car with a real-world price tag between $50,000 and $60,000, said Kevin Hunter, president of the Calty Design Research studio in Newport Beach, Calif., where the car was designed.